MN3307 Enterprise Innovation Design

MN3307 is a graduate level seminar on the entrepreneurial concept and management and its application to enterprise sourcing. Entrepreneurial thinking is designed to exploit opportunities in uncertain environments. The primary goal for MN3307 is to explore and develop strategic and critical thinking in entrepreneurial concepts and management along with specific methods for utilizing these concepts and tools within world-class sourcing organizations. Students will critically examine how the entrepreneurial mindset is applied in progressive business ventures and how DoD and the government can effectively apply these concepts and management tools for effective and efficient category management and sourcing operations. The foundation of MN3307 is an analysis of the process by which the entrepreneurial mindset generates new ideas, researches the likelihood of success, and successfully implements the idea. The course will also investigate the critical role of entrepreneurial leadership and scanning the environment for opportunity, and capitalizing on opportunities to benefit DoD category management and enterprise sourcing organizations. The course will be taught through a combination of informal lecture, guided discussion, case study, and student presentations. Prerequisite: None.

Lecture Hours


Lab Hours


Course Learning Outcomes

  • Students will be able to recognize the role and practice of entrepreneurial leadership and management in corporate and governmental (e.g., defense) ventures
  • Students will be able to describe characteristics of corporate entrepreneurship and the entrepreneurial mindset
  • Students will be able to identify characteristics of ideas that make worthwhile contributions to the organization
  • Students will be able to recognize the role of opportunity recognition in corporate and governmental ventures
  • Students will be able to describe role of the entrepreneurial landscape in accepting and promoting breakthrough opportunities
  • Students will be able to apply assessment tools to diagnose the progress of entrepreneurial projects
  • Students will be able to create a portfolio of initiatives, recognizing of the importance of strategic focus in portfolio development and management, proposing idea implementation strategies, and making trade-offs within the portfolio
  • Students will be able to use design thinking and/or H4D concepts to explore, mature and frame a customer’s problem statement and innovate and offer minimum viable solution recommendations.