GB3030 Marketing Management

OPEN TO MBA STUDENTS, OR BY PERMISSION OF INSTRUCTOR. Focuses on managerial skills, tools and concepts required to produce a mutually satisfying exchange between consumers/users/ organizations and providers of goods, services and ideas. Emphasis on understanding the marketplace, individual parts of the marketing program (product, pricing, distribution and communication), and strategic formulation (orientation, target segmentation, positioning).

Lecture Hours

3

Lab Hours

0

Quarter Offered

  • As Required